ogilvy design workshop Niquitin

During my early years at Ogilvy, Paul Smith, the Ogilvy EMEA ECD gave me the opportunity to develop a Design Craft Workshop to help creatives around the Ogilvy network. The idea was to raise standards and craft skills in design, art direction and writing. A ‘before and after’ format was the chosen method to demonstrate the difference when working with a designer, using simple design basics.